Ethnographic Films

MVP Video Productions works with ethnographers to help capture the story of consumers – their preferences, desires and buying tendencies.

This research tool is used by advertising companies in creating effective marketing campaigns. We capture on film the behind-the-scenes decision-making processes of consumers, which in turn helps Fortune 500 companies make their advertising decisions.

Films for ethnographers allow them to tell the sociological story of their target audiences. MVP creates these for advertising firms and ethnographers across the country, including BBDO of New York, who was recently recognized as Agency of the Year by Advertising Age Magazine. Their clients include Pepsi, Doritos, KFC, Chrysler, Citibank and many other recognizable brands – and MVP helped with the creation of these campaigns through insightful ethnographic films.

Ethnographic films created by MVP Video Productions accurately and reliably document market research efforts. In this highly specialized film shooting, we capture the reactions, emotions and comments of consumers in natural settings. With anthropologists, we work to create informational films that help companies make the decisions that will make them successful.

While most of our ethnographic films are confidential, a few examples of our work can be found on our portfolio page.