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Q&A and QR-Codes

July 13th, 2011 | Categories: Intern Blog

Hi there, Serena here.

After a Tuesday morning production meeting at MVP, I shadowed Kirk while he edited a DVD for the Greater Cedar Rapids Community Foundation. In the process I learned how to export an image on the Final Cut timeline as a still image and import it into different software like Adobe Illustrator.

Later, Eric Foley explained the basics behind the HD file format 1080. It turns out that regular DVD’s cannot export in HD format. So if you shoot with an HD camera and download it to a standard DVD it is going to convert the file to the standard 480X720. That means the pixels are going to be bigger (to compensate for all those little HD pixels), and the fine image quality will be somewhat blurred. An HD camera shoots 1080(pixels)X1920(pixels), or over 2 million pixels! Since 1 megapixel = 1 million pixels you can imagine how high the quality is on MVP’s Canon DLSR camera. It has 18 megapixels!

So, what is the benefit of having HD cameras if news stations are just beginning to convert to HD format, and a standard DVD can’t capture that beautiful, crisp, image quality? Well, the image itself is preserved. And as the DVD’s start to faze out in the next decade (or less), and more videos move to the web, it just makes sense to stay ahead of the curve.

I also learned that you can crop and maximize an HD picture before it is converted to the standard (lower pixel format), but because it has so many pixels the blown up image quality will look just as crisp as a regular size image since it has so many pixels to begin with. It’s like a piece of pie. If the ingredients are great, it doesn’t matter if you have a slice of pie or the whole thing, it’s still going to be delicious!

I hope this makes sense. I’ve learned that you never know how much you’ve learn until you try to teach!


P.S. It turns out that MVP Video Production has a QR-code (those little square bar-codes that are commonly seen in advertising)…it looks like it could make an appearance soon!

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